EMBA Sales and Account Management

Lead and develop your organisation´s customer relationships.

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What makes a great customer experience? Lead customer relationships and sales systematically.


In the EMBA Sales and Account Management programme you will develop a comprehensive approach to your organisation´s customer relationships. The programme delves into modern, customer-centric thinking and sales, exploring both their strategic and operational management as organisational functions. The programme´s approach is practical, focusing on examining the current state of participant´s organisations and identifying areas for potential improvement. A central theme is also sales management, with a particular focus on sales processes and systematics.

EMBA Sales and Account Management programme treats customer relationships as a strategic mindset and a professionally managed operational approach, covering both business-to-business (B2B) and consumer (B2C) relationships. The programme is taught in Finnish.


I felt that this truly brought a lot of insights, frameworks, and tools that can genuinely be applied to everyday work.

 

Programme contents

Seminar 1:  Dynamics of Account and Sales Management
  • Fundamental elements and anatomy of the customer experience
  • Buying behavior has changed - has sales management? How does AI impact account and sales management?
  • Moving from channel-focused thinking to genuine customer-centricity
  • Case studies and examples of everyday sales and customer management models
Seminar 2: Frameworks for Customer-Centric Thinking and Sales Management
  • Latest research on frameworks in customer-centric thinking
  • Customer data and its utilization in management
  • Managing the customer experience
Seminar 3:  Future of Account and Sales Management
  • Anticipating the future: evolving customer needs and behaviors
  • The perspective of procurement and buyers on customer relationships and sales
  • Customer-centric thinking as a source of competitive advantage

 

The training sparked many new ideas and ignited a true passion for genuine, effective customer experience management.

As a participant on EMBA Account and Sales Management programme you will:

  • Examine the customer relationships of your organisation
  • Focus on what is essential to your organisation; your target can be customer-oriented strategy, account management or sales
  • Gain new perspective on these topics. The seminars, teaching materials and supervision of your development assignment will support you in this process

Programme scope and fee

The programme fee is €3,700 + 25,5% VAT. The fee includes the seminar teaching, teaching materials and supervision on the assignment as well as the conference packages of the seminars. Accommodation is not included. The fee is due after the start of the training.

The scope of the programme is 6 ECTS credits of AMBA (Association of MBAs), AACSB and BGA-accredited University of Jyväskylä Executive MBA studies. You can also complete the programme as an independent module.


Contact us!

Juho Partanen, Programme Director
juho.j.partanen(at)jyu.fi
tel. +358 40 153 5606